Articles tagged: D2C

The Billion Dollar OTT Problem: Protecting Content

Thursday 9th December

John Ward EVP, Americas Friend MTS Over-the-top (OTT), and specifically, direct-to-consumer (D2C), platforms are exploding. The exclusive content that OTT/D2C platforms develop is a key business asset. The need to protect that asset, keeping exclusive content truly exclusive, is imperative to securing and keeping subscribers – which translates to revenue. The business case to protect […]

IABM BaM Live 2021 – Friend MTS and Akamai Panel Session Video: A Global Piracy Discussion

Wednesday 14th July

Friend MTS’ Simon Hanna and Ian Munford at Akamai discuss the global piracy issue in this IABM BaM Live session to draw a conclusion on the importance of industry partnerships and working together against the piracy threat. Watch the video to learn how viewers’ consumption patterns have changed as a result of the pandemic and […]

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