At SportsPro OTT Summit in New York this year, John Ward spoke with WarnerMedia’s Peter Scott and Paramount’s Alec Hendry. At the panel session led by Jason Thibeault, SVA, the problem of sports content piracy was discussed along with technologies and techniques that help address and prevent it.
Based on the amount of revenue loss caused by the theft of high-value live sports content, video piracy today is a C-suite level issue. Content protection has to be part of the overall content strategy with the budget allocated to the security and anti-piracy measures. After all, you don’t start dropping weight only once you have had your first heart attack! Anti-piracy measures need to be implemented in a proactive manner.
Watch the video to learn:
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