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30th October 2025

Building a Media Content Security Strategy That Actually Works

In today’s media landscape, piracy is a sophisticated and persistent threat, capable of significantly eroding revenue and diminishing content value. Building an effective media content security strategy is no longer optional; it is essential. But what does a strategy that actually works against piracy look like?

End-to-end solutions 

To implement a successful intelligence-based content protection strategy, robust end-to-end security services and solutions are essential. Foundational security measures such as effective Conditional Access (CA) and Digital Rights Management (DRM) should be in place to protect content as it is delivered to the viewer. Once content has been delivered, post-distribution solutions must then secure assets against tampering, screen recording, and unauthorised redistribution.

But protecting content from theft requires more than just reactive takedowns to a proactive, data-driven approach. This is where having the support of a comprehensive anti-piracy partner is crucial to provide the necessary framework and technology you need. 

The proven 3-step strategy 

An effective anti-piracy strategy can be distilled into three fundamental actions: Monitor, Identify, and Disrupt. Friend MTS anti-piracy solutions help clients integrate these steps into a seamless security workflow:

  1. Monitor: You can't stop what you can't find. The first step is to rapidly locate stolen content across the entire piracy ecosystem, from global streams to social media platforms and even closed IPTV networks.
  2. Identify: Once content is found, the source must be traced. Friend MTS’s world-leading watermarking technology (including subscriber and distribution watermarking) is critical here, allowing clients to pinpoint the origin of a leak, whether it’s a compromised subscription or a distribution path.
  3. Disrupt: Then it’s time to take action. Friend MTS empowers clients to take decisive measures by disrupting pirate operations. Solutions like dynamic server blocking, domain blocking, and global enforcement investigations shut down piracy at the source, helping clients win back diverted audiences and increase revenue. Covert piracy investigations also help locate those responsible for illicit streaming services, allowing you to take targeted legal or civil action.

How Friend MTS builds your strategy 

Friend MTS's solutions are built on two decades of data capture, utilising the world's most comprehensive piracy database, Piracy Source Register™. This expertise ensures your media content security strategy remains one step ahead of pirate technology.

By combining cutting-edge technologies such as forensic watermarking with extensive global monitoring capabilities and immediate enforcement actions, Friend MTS offers a complete, highly scalable, and proven framework. This partnership ensures you reduce churn, safeguard your media rights, and trust that your premium content is protected effectively against theft.

Contact us today to find out more. 

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