Chris Tooke appointed as SVP Sales EMEA to strengthen European growth

Friend MTS, the Emmy Award winning content and revenue protection specialist, today announced that it has appointed Chris Tooke as Senior Vice President Sales, EMEA to boost business growth in the company’s largest market.

Tooke’s key priorities are to further strengthen relationships with premier sports and entertainment content providers in EMEA, while also expanding and managing the territory’s sales team. He will be based in Friend MTS’ new West End London office.

Coming from Think Analytics, where he previously served as Senior Vice President and Board Member, Tooke has deep commercial experience in the media and entertainment industry. He has also held managerial roles at Sterling Commerce and Computer Associates.

“Chris’ solid track record of business development, along with his extensive experience and contacts in the broadcast industry, will be especially valuable,” said Simon Williamson, Chief Commercial Officer, Friend MTS. “We’re delighted that he has joined our commercial team.”  

“There’s tremendous growth potential in the anti-piracy managed services space as television platforms strengthen their defences against content theft,” added Chris Tooke, SVP Sales, EMEA at Friend MTS. “I’m thrilled to join such an innovative business that is transforming the piracy landscape for content providers, and protecting their revenues against illegal streaming services.”

Friend MTS works closely with many of the world’s largest media and entertainment companies to secure their content against streaming piracy. Its services protect premium sports and entertainment, including live channels, PPV events and on-demand assets.

The company’s service portfolio includes automated, global channel monitoring using fingerprint-based content recognition, and this integrates with the most widely deployed subscriber-level watermarking in the world. Friend MTS’ ASiD watermarking service is invisible, ultra-robust and fully scalable. It operates seamlessly with OTT players and multiple generations of set-top boxes, and it can connect with subscriber management systems to stop content theft in minutes.

Friend MTS, the Emmy Award winning content and revenue protection specialist, today announced the launch of ASiD [...]

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Friend MTS Limited
Eleven Brindleyplace, 2 Brunswick Square
Birmingham
B1 2LP
United Kingdom

UK: +44 121 633 2000
USA: +1 646 568 6100