Friend MTS Grows Content Protection Technology Sales Force in North America with Executive Appointment of Ayal Joshua as Senior Pre-Sales Consultant

Philadelphia, PA – March 4, 2020 – Friend MTS, a leading global provider of content protection services, today announced the senior executive appointment of Ayal Joshua, Senior Pre-Sales Consultant. With company headquarters in Philadelphia, Pennsylvania and Birmingham, England, Friend MTS expands its sales force in North America with Joshua based in Miami, Florida. Joshua will report to Brad Parobek, Senior Vice President, Sales Americas, Friend MTS.

“The appointment of this seasoned executive highly skilled in media industry technologies is timely now more than ever as piracy is increasingly impacting the revenues and subscribers of our entertainment customers that include content owners, broadcasters and operators right here in North America,” said Parobek. “We are confident that Ayal’s deep knowledge of the media landscape will drive sustainable growth and long term value for the company as we continue to grow our sales force and offer advanced, proprietary digital security technologies developed to detect, deter and disrupt piracy on broadcast and streaming platforms.”

About Joshua:
As Senior Pre-Sales Consultant, Joshua is a skilled member of the Friend MTS sales team responsible for drawing up requirements and selecting the proprietary content protection products and services for customers that run the gamut in the entertainment ecosystem. His responsibilities will tap into his expertise in solutions engineering, driving sales and developing business in diverse markets. A more than 30-year veteran of the media industry, Joshua is highly experienced in technical pre-sales engineering, and has had a multi-disciplinary career path in commercial and technical management roles with a focus on Cloud Security, DDOS Mitigation, Bot Management and WAF Technology.

Previously, Joshua held the position of Senior Solutions Engineer for HeadSpin, where he provided pre-sales support and solutions engineering in the mobile application performance testing space for both new and existing accounts in the Americas. Prior, he served as Senior Solutions Engineer for Akamai Technologies, where he provided pre-sales support and solutions engineering for accounts in North and Latin America for technologies that included cloud security, web performance, media delivery and enterprise, as well as solutions for streaming and OTT. Here, he managed the successful delivery of web and video services at the World Cup 2014, Summer Olympics 2016 and World Cup 2018. With a career that began in broadcasting, Joshua worked with Telemundo as an audio engineering supervisor for a decade before working with NDS (now Synamedia) as a systems engineer and later as a pre-sales engineer. Following NDS, he worked with STB (set top box) manufacturer Kaon as Vice President of Sales, Americas.

Joshua is multilingual with fluency in English, Hebrew, Spanish and Brazilian Portuguese. He holds a BSEE degree from Technion – Israel Institute of Technology and a Music Engineering degree from the University of Miami. He currently resides in Ft. Lauderdale with his family.

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About Friend MTS
Friend MTS protects content and revenues for many of the world’s largest media and entertainment companies. Its broadcast and OTT security services protect premium live content and events, as well as on-demand entertainment programming from illegal redistribution. The company’s Emmy Award-winning portfolio of managed services includes global monitoring using advanced network forensics technology and fingerprint-based automatic content recognition. This enables detailed insights on illicit video consumption and network-level piracy mitigation. The monitoring capability, coupled with the world’s most deployed subscriber-level watermarking technology and direct integrations with subscriber management systems, allows the rapid, automated termination of illegal sources of service or content theft.

Friend MTS Media Contact:
Nora Ellish

+1 (917) 744-9200

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Friend MTS Limited
Eleven Brindleyplace, 2 Brunswick Square
B1 2LP
United Kingdom

UK: +44 121 633 5750
US: +1 267 382 4280